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COPYWRITING
How do you make sure you reach your target audience? With clearly written, appealing texts. For good copywriting, a copywriter immerses himself in your organization, your products and services. But above all, he takes an interest in your target group and the goals you set. Do you want to inform your target group? Activate them? Strengthen your market position? Based on the answers to these questions, he chooses the right tone of voice and style for the communication.
Copywriting by ETC Europe
ETC Europe’s copywriters understand their craft and deliver pleasantly readable, smooth texts for any situation and for any medium. A few examples:
Web texts
Writing web texts requires the right approach: compact texts that hold the reader’s attention, short sentences, meaningful headings and a concise wording of the message. Our copywriters master this type of writing to perfection. Of course, they keep the findability of your site in mind with all texts.
Printed matter
Brochures, mailings, flyers, packaging, annual reports and more. If your text needs to have a recruiting or promotional character, trust the copywriters of ETC Europe. After a thorough briefing, they will get to work for you. The texts will be tailored to your target audience and give a good picture of the products and services you offer.
Other texts
You can also use our copywriters for other types of texts. A small selection from our portfolio: educational texts for education and training, manuals, user instructions, user documentation, etc. Each type of text requires a specific approach. If the situation requires it, we deploy specialized technical writers. They use targeted methods and tools to produce large quantities of complex user documentation in a structured manner.